Ferrari 1993 Rodeo Drive 348 Spider Intro Complete Marketing Package. Exclusive.

Description

This is the complete marketing package designed and implement by my agency Hank Forssberg, Inc. Advertising for the worldwide introduction of the Ferrari 348 Spider on February 27, 1993 at Rodeo Drive, Beverly Hills, California.
This is a one-of-a-kind opportunity to own the complete, multi-components of this exclusive Ferrari 348 Spider event.
(See Photos).
The complete Official Ferrari 348 Intro package includes:
The Letterhead designed exclusively for this event.
The Invitation from Avv. Luca Cordero di Montezemolo, Chairman & Chief Executive Officer, Ferrari S.p.A. to the event.
The Invitation from Avv. Luca Cordero di Montezemolo, Chairman & Chief Executive Officer, Ferrari S.p.A. to the Charity Auction hosted by Sharon Stone.
The Official Limited-Edition Program of the Event.
The VIP Parking Pass.
The VIP Concours d'Elegance Exhibitor Windshield ID.
The 348 Spider Specification Sales Sheet.
The 348 Spider Poster designed by the internationally acclaimed automotive Illustrator/Artist, Argentinian-Born Hector Luis Bergandi.
The poster is one of the original prints initially printed for the event as a premium gift for Ferrari owners, dealers and guests attending the event.
The poster-print measures approximately 22 1/2 inches wide x 36 inches deep and is printed on high-quality Mylar type stock.
A copy of Rosso Ferrari Magazine, Issue number eight, Spring 1993 Edition that featured the complete coverage of the 348 Spider Introduction.
This unique Ferrari 348 Spider Introduction collection is truly a one-of-a-kind must-own. Each item in this collection is in perfect to mint-quality condition . . .
30 years later. (See Photos).
Provenance & Content Validation:
My agency, Hank Forssberg Inc. Advertising handled the Advertising and Marketing for Ferrari North America from 1977 through 1995. During that 18-year relationship with Ferrari North America and Ferrari S.p.A., I accumulated an extensive collection of hundreds of Ferrari collectibles/memorabilia from Ferrari North America and from the Factory in Maranello, Italy.
I personally recommended to Ferrari North America Management that they launch the introduction of the 348 Spider in Beverly Hills, California by closing off Rodeo Drive and having the first ever Ferrari Concours d’Elegance on Rodeo Drive as the highlight of the 348 Spider Introduction.
My agency designed and produced all of the marketing and advertising materials for the 348 Spider Introduction including the Poster, Letterhead and Envelopes, Invitations, Event Program, Parking Passes, Windshield ID’s, 348 Spider Spec. Sheets, Etc.
During my 18-year relationship with Ferrari, I was also the Editor of Rosso Ferrari Magazine.
During my tenure, I edited and published 9 Issues from 1990 through 1993 including Issue number Eight – Ferrari Rodeo Drive.
As the Editor of Rosso Ferrari Magazine, I commissioned internationally acclaimed, automotive artist/illustrator, Argentinian-born, Hector Luis Bergandi to create Ferrari Car Art Illustrations to be featured in Rosso Ferrari Issues.
As a result of my relationship with Mr. Bergandi, I also commissioned him to design a poster for the 348 Spider Rodeo Drive Introduction.
This listing is only one example of the many unique and rare collectibles from my extensive Ferrari Collection.
I am in the process of selling my Ferrari memorabilia collection.
For the past 45 years or so, I have kept all my Ferrari collectibles in an Archival Storage environment in order to preserve as much of their original condition as possible. All of my Ferrari collectibles are originals and range in condition from good to excellent to museum-quality.
For Ferrari owners, Ferrari 348 Spider owners, Ferrari memorabilia collectors and vintage automobile aficionados, this 1993 Rodeo Drive 348 Spider Introduction Package is truly a must-addition to your collection. And for “Tifosi Ferraristi”, it is definitely a
must own
.
5.00 plus shipping and handling. (.00 estimated).
The poster will be shipped in a 3-inch heavy duty tube. The other items will be shipped flat.
As a matter of my personal policy of providing the ultimate in ality customer service, I always email my Ebay buyers a copy of the shipping receipt and always refund any significant difference in shipping and handling costs back to the buyer if there are any. Thanks for viewing. Hank.