Ferrari 348 Press Proof. 4-color Magazine ads. 80's Exclusive Collectible. Rare.

Description

This is a one-of-a-kind exclusive, a must-own
addition to every Ferrari Aficionado’s private collection.
This is a 4-color press proof of the Ferrari
348 GTS, designed and produced by Hank Forssberg Advertising, Ferrari North
America’s ad agency in the 1980’s.
The purpose of a press proof is to confirm the
reproduction quality of the car in terms of its color and to assure that the copy
is accurate prior to magazine publication.
The Press Proof features a full-page magazine
ad, a one-third page magazine ad and a one-third page Dealer magazine ad.
The 348 Press Proof measures approximately 12
¼
inches wide x 19 1/8 inches deep when folded and
opens to 25 inches wide x 19 1/8 inches deep. (See photos).
There is a tear at the bottom center edge of
the proof; a crinkled corner on the bottom right edge of the proof and a small
missing piece on the tip of the upper right-hand corner of the proof. (See
photos). Once the Press Proof is framed, these age-old imperfections will not
be visible. The Press Proof is more than 40 years old.
Provenance
& Content Validation:
My agency, Hank
Forssberg Inc. Advertising handled the Advertising and Marketing for Ferrari
North America from 1977 through 1995. During that 18-year relationship with
Ferrari North America and Ferrari S.p.A., I accumulated an extensive collection
of hundreds of Ferrari collectibles/memorabilia from Ferrari North America and
from the Factory in Maranello.
I personally recommended to Ferrari North
America Management that they launch the introduction of the 348 Spider in
Beverly Hills, California by closing off Rodeo Drive and having the first ever
Ferrari Concours d’Elegance on Rodeo Drive as the highlight of the 348 Spider
Introduction.
My agency designed and produced all of the
marketing and advertising maerials for the 348 Spider Introduction including
the Poster, Letterhead and Envelopes, Invitations, Event Program, Parking
Passes, Windshield ID’s, VIP Wrist Bands, 348 Spider Spec. Sheets, Etc.
During my 18-year relationship with Ferrari, I
was also the Editor of Rosso Ferrari Magazine.
During my tenure, I edited and published 9 Issues from 1990 through 1993
including Issue number Eight – Ferrari Rodeo Drive.
As the Editor of Rosso Ferrari Magazine, I
commissioned Hector Luis Bergandi to create Ferrari Car Art Illustrations to be
featured in Rosso Ferrari Issues.
As a result of my relationship with Mr.
Bergandi, I also commissioned him to design a poster
for
the 348 Spider Rodeo Drive
Introduction.
I am in the process of selling my Ferrari
memorabilia collection and for the past 45 years or so, I have kept all my
Ferrari collectibles in an Archival Storage environment in order to preserve as
much of their original condition as possible.
All of my Ferrari collectibles are originals
and range in condition from good to excellent to original museum-quality.
If you are a Ferrari owner; a collector of
Ferrari Memorabilia; or a Vintage Automobile Aficionado, this one-of-a-kind
1980’s 348 Press Proof is a must addition to your collection.
When creatively framed, this 348 four-color
press proof will become the focal point of all of your Ferrari mounted
collectibles. .00 plus shipping and handling. (.75. U.S. Shipping).
(US &
Canada shipping only) (Interested Canadian buyers: Please message me with your
shipping information so I can provide you with the cost to ship the item to you
in Canada. Thanks for viewing).
(The press proof will be shipped flat).
As a matter of my personal policy of providing
the ultimate in quality customer service, I always message my Ebay buyers a
copy of the shipping receipt and always refund any significant difference in
shipping and handling costs back to the buyer if there are any. Thanks for
viewing.